Gazprom Serbia launched a new product- Diesel OPTI, a diesel fuel with additives designed to reduce engine wear, noise, and the risk of overheating. This product is part of a lower-cost fuel line and represents Gazprom's base offering. By featuring both regular diesel and Opti Diesel, we humorously showcased the benefits of choosing this enhanced fuel for consumers. The concept was developed by the creative director, and my role was to design the layout, create the scenarios for each visual, and oversee the entire photoshoot and photo editing process.
This project was originally done for Fullhouse Ogilvy.
