he EPA is one of the oldest private schools in Serbia, with over 17 years of experience offering a diverse range of courses, including business, law, tourism, and gymnasium. The school provides a friendly environment where students can thrive and nurture their interests and talents. EPA engaged me to assist with their rebranding efforts, aiming to enhance their competitiveness in today’s modern landscape. They recognized that their legacy logo and branding no longer effectively reflected the school’s core values of openness, inclusion, collaboration, and a commitment to nurturing and developing each student’s unique talents.