Imlek is a household name in Serbia for dairy products, with many generations having grown up drinking Imlek milk and yogurt, earning a reputation as a beloved brand. With the redesign of its packaging and the launch of a new SKU, Imlek aimed to initiate a campaign that highlights the trust it has built among generations while promoting family values. As always, the bottle was to be the centerpiece of the visual.
This project was originally done for "Fullhouse Ogilvy".
