CLIENT
Numericcal
year
2019
role
Art direction
Web design

confident brand identity & Web for an enterprise AI  Startup

Numericaal is a pioneer in AI solutions for enterprise customers who seek to maximize the operational efficiency of business processes using Machine Learning to extract actionable insights from data that is too expensive or cumbersome to move into a centralized location, like a public cloud or a private datacenter.

By combining cutting-edge ML with old-school digital signal processing algorithms and adding robust software architecture on top of that, Numericaal is able to provide robust solutions that process the data on the edge of the cloud, rather than at the center, thus achieving significant efficiency and cost savings along with an increased level of privacy.

Numericaal needs a brand refresh and a website that will reflect its positioning as a distributed ML & AI innovator/enabler for a wide range of industry applications, appealing to the Oil & Gas, Agriculture, Construction, Shipping, and Government sectors, to name a few.

Legacy Logo Upgraded with Contemporary Art Direction

The client requested a new website but wanted to keep the existing logo. The logo effectively represented the concept of a neural network within the broader context of machine learning. We decided to maintain the icon while adding a twist: we will illustrate new neural pathways being illuminated to show the machine in the process of learning, represented by a purple streak within the green neural network. Additionally, the art direction shifted from a light to a dark visual aesthetic to better align with the themes of AI and Machine Learning

Utilizing Brand Assets

Below are the slides from the PowerPoint presentation, which leverages the full range of brand assets from our collection. This approach has been meticulously designed to create a coherent and visually striking representation of our brand.

Solving the Website Challenge

The client requested that the website clearly display the industries served and the specific capabilities Numericcal offers within those sectors. To address this complex requirement, we developed an interactive graphic that allows potential clients to easily identify their industry. This engaging visual effectively illustrates how Numericcal's services can optimize and enhance their business processes and operations.

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