Smoki pack redesign pitch proposal

Smoki is most important profit and image pillar of Štarkcompany and one of the favorite regional brands thanks to uncompromisingquality and five decades long tradition, unique taste and recognizable shapethat made Smoki irreplaceable and loved through generations. Smoki design wasnot changed drastically during last decades, and over time becomesold-fashioned.

Redesign should communicate character and position of megabrand that is leader in flips category, relaying on key elements by making perception of modern, awakened, active brand who is constantly evolving and always up-to-date

This project was originally done for "Fullhouse Ogilvy".