Telenor launched a new Christmas campaign, which aimed to promote its new cloud photo storage offering bundled with new phones for sale. The requirement was to create a flexible key visual that conveyed the essence of the Christmas spirit while highlighting the theme of saving your memories (as photos) in the cloud, even if your phone were lost. The visual prominently featured the phones on sale and utilized Telenor's campaign characters interacting through the phones, all captured as a photo of a shared seasonal experience.
I was responsible for the idea for the advertising visual, directing the photo-shooting, design of the all print ads, billboards and digital advertising assets as well as overseeing the process of production.
.webp)
