Aqua Viva Brand rejuvenation campaign

Aqua Viva is a Serbian mineral water brand that recently underwent a rejuvenation phase, adopting a new positioning slogan: “Full of Life.” To help recapture its market position, the brand required a campaign focused on enhancing awareness. Inspired by the slogan, I developed a series of visuals that placed a stylized version of the product at the forefront, reinforcing the brand's presence. Each visual connected Aqua Viva with protagonists engaging in activities that embody the essence of being “full of life.”

This project was originally done for "Fullhouse Ogilvy".