Milka, a premium condiments brand in Serbia, planned to launch a retail campaign offering gift mugs to boost sales of their flagship condiment product during the holiday season. They requested a design for the giveaway that would enhance the brand's current positioning of "tenderness inside" while capturing the magic of the holiday season. I designed a series of illustrations featuring snowy, magical winter scenes, along with a group pack that showcased all the illustrations together. This project was originally done for Fullhouse Ogilvy.
