G-Drive is a premium fuel line brand from the Russian energy company Gazprom. They sought to enhance brand recognition by developing a line of sports and fitness products to be sold exclusively at their gas stations. They requested a brand identity and design that would relate to the G-Drive brand while having its own unique twist. I created a streamlined brand identity system applied across all products and packaging, along with several display shelves designed for use in gas stations. The products were well received and enjoyed commercial success until the brand was retired several years later.
This project was originaly done for "Fullhouse Ogilvy".
