Each winter, G-Drive introduces an additive fuel specifically formulated to ensure engines operate smoothly in frigid conditions. For drivers, the freezing point of fuel is a crucial factor, so it’s essential to prominently feature this information in the visuals. While standard diesel fuel typically freezes at -5 degrees, the innovative additives effectively lower this limit to -20, -30, and even -40 degrees. The initial visual concept was created by another designer.
This project was originally developed for "Fullhouse Ogilvy".
