Mobile Worker is a Norwegian field service management and time tracking software that allows users to monitor and control working hours, machinery usage, and the consumption of goods, tools, and equipment; with an existing recognizable logo, the client sought to refine it and establish a new art direction for the brand's look and feel, leading me to develop a comprehensive brand identity system based on the principles of Real, True, and Authentic.
Comprised of core elements including logo, colors and type, as well as extended expressions including images, graphics and textures, this wide range of tools is designed to be flexible and expandable.
Mobile Worker’s supergraphic is a unique graphic expression that aims to create an iconic and memorable brand image. At the same time, MW supergraphic allows the company to continually evolve the brand, keeping it fresh, contemporary and alive.
When applied in combination with a photography or abstract patterns, it has endless iteration possibilities, each becoming a unique expression of Mobile Worker’s brand.
