Gorki List is a distinguished herbal liqueur brand that celebrates Serbian traditions and craftsmanship. Its unique blend of carefully selected herbs and artisanal production methods appeals to consumers seeking authentic, high-quality spirits that offer a distinctive flavor experience, making it a favored choice among those who appreciate traditional liqueurs.
As the designer and art director for the 2021 campaign celebrating Gorki List's 60-year jubilee, I developed a key visual that placed the bottle at the forefront. Set in a enchanting "magical forest world," the design surrounded the bottle with various elements that encapsulated the essence of magic, perfectly aligning with the campaign's slogan, “Magic never stops.” This project was originally done for Fullhouse Ogilvy.
