Telenor Serbia launched a new sales campaign to promote its postpaid offerings. They aimed to communicate that this service provides more minutes, text and data, with the key benefit being the ability to use them interchangeably on both phones and tablets. This feature was essential for Telenor to convey. I created the campaign visuals for Print and Digital that used Telenor's then-featured characters to interact through various devices, symbolizing the concept of exchange.
I was responsible for creating the idea, designing the visual, providing the creative direction for photo shooting and then developing print ads, billboards, digital ads and TV animations.
The project was originally done for "Fullhouse Ogilvy".
The campaign was a huge success, leading to another run in the following quarter. To distinguish this campaign from the previous one while utilizing the same concept, I incorporated candy-inspired patterns in the background.
The concept had another run in the Montenegrin market, featuring new characters and a slightly different approach that aligned with the television commercial. Another visual distinction was the use of tablecloth patterns for the background, which were intended to evoke a sense of Montenegro.
